DIGITAL MARKETING TRAINING

DIGITAL MARKETING Training Course with Real Time Projects and Get Placed in MNC's as SEO ANALYST, SOCIAL MEDIA MARKETING, DIGITAL MARKETER

DIGITAL MARKETING TRAINING

The marketing of products or services using digital channels to reach customers. The key objective is to promote brands through various forms of digital media Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media. Most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behavior. For example, it requires companies to analyze and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.

Search Engine Optimization – On Page

• What Is a Search Engine?

• W3C Validator

• Classifications of Search Engines

• Performance

• Meta Tags

• SEO-Friendly URLs

• Internal Links

• Site Map

• Google Analytics code / Conversion Code

Search Engine Optimization – Off Page

• Bookmarking Submission

• Classified Ads

• Webmaster Submission

• Document/PPT/PDF Submission

• Image Submission

• Search Engine Submission

• Blogs / Google Reviews

• Micro-Blogging Submission

Keywords

• Importance of Keywords

• Picking the Right Keywords

• What’s the Right Keyword Density?

• More About Keyword Optimization

Promotion

• Use of Pay-per-Click.

• How Pay-per-Click Works.

• How Pay-per-Clicks affect your website.

Social Media Optimization

• LinkedIn Posting

• Facebook Posting

• Instagram Posting

• Google Plus Posting

• Twitter Posting

• Pin Interest/ Flickr Posting

• Tumblr Posting

• Blogger Posting

Discount Coupons

• One-Time Use Per Customer

• Percentage Based Discount

• Dollar Value Discount

• Free Shipping / Free Gifts

• Coupons for members

• Recharge Coupons

• Weekly/Monthly Offers

• Holiday/Season Offers